Top 14 questions we get as agency
Written by Pim van der Heide - 1 jun 2023
As a branding agency we get a lot of questions about marketing, what we do, what we are specialized in, how we price our services, how we work, etc. In order to make clear how we rock and roll, we give answer to the 14 questions we got asked the most. Let’s go!
1. Do you offer ongoing marketing contracts or relationships?
Most branding agencies offer short-term relationships or contracts. As a branding agency that build and grow tomorrow’s brands, we can also provide long-term relationships. For branding sessions and rebrandings we can offer temporary contracts. But if you intend to grow your brand with digital marketing or content creation, we can also offer you month-to-month contracts. With these contracts, we can really build relationships that last. But when you feel that your brand is absolute and you do not want to grow further, you can always end the contract.
2. What kind of marketing efforts do you specialize in?
As a branding agency we are mainly specialized in branding, digital marketing and content. With this full package we are capable of building your brand, but also to grow your brand. We work until your brand is absolute. You can see all of our services by clicking here on this link.
3. Do you have a portfolio or samples of your past campaigns or client work?
In the past few years we worked on several projects and campaigns. As a branding agency we helped 30+ brands so far by building their brand or growing their brand with digital marketing and content creation. The best work that really represents who we are, what we stand for and what we deliver, can be viewed on our cases page. You can view our top cases right here by clicking on this link.
4. What is video marketing and why do I need it?
Video marketing is the use of videos to promote a product, service, or brand. It captivates viewers, boosts engagement, and increases brand awareness. Videos can showcase products, tell stories, and provide demonstrations, leading to higher conversions and sales. They improve SEO, social media engagement, and audience understanding. With their visual appeal and storytelling capabilities, videos have become an essential marketing tool in today’s digital landscape.
5. How do you measure the results of your marketing efforts?
When we move into the digital space, marketing efforts and campaigns can be measured and monitored easily. Most programmes and platforms that are used for marketing campaigns already have dashboarding functionalities. Think about Google Analytics, Google Ads, LinkedIn, Facebook, Instagram, Mailchimp, Hubspot and all other tools you can think about.
Altogether, multiple tools can be used to gather all data and information. For example, Google’s tool Looker Studio can be used to measure all data from multiple platforms and programmes.
6. Who is responsible for creating the content your agency provides?
We are a branding agency that takes full responsibility for all marketing execution. From branding to digital marketing and content creation. We have great content creators in-house. This way we can create fast with high quality and always in line with your branding.
7. How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want us to handle it all for them. And just let them know when it’s done. We believe in co-creation, especially at the start. Finally, at the end of the day, you are the one who knows your business the best.
Most of the time, we’ll start with one or two brainstorms. We’ll dig deep into your roots and your beloved customers. And we change what doesn’t work. From here, we handle it all for you. As a branding agency, we’ll develop brand new ideas, execute your campaigns and generate demand on your socials. After that we can be used as partners that periodically will review or analyze your brand and campaigns
8. Does my business really need digital marketing?
Yes, your business really needs digital marketing. At least, if you want to keep existing in the next 5 years. Think about all the stakeholders in your business. Your clients, your target audience, your (potential) employees, your suppliers, your investors and your partners. Everyone is reachable in the digital space.
To survive the next generation, your brand needs a face that is visible in the online world and the only way to do that is with digital marketing. But if you really want to stand out and let your brand grow, you first need a really strong digital marketing strategy. And by doing so, your brand needs to be digital ready. We made a checklist for digital brands, which you can read by clicking on this link.
9. What is your expertise and experience in marketing?
Signa is a branding agency, with expertise in branding, digital marketing and content creation. We are specialized in building brands and letting brands grow digitally. We have helped 30+ brands so far (2022) and always continue until your brand is absolute. Are you curious how we do this? Then you should really take a look at our cases, where we tell you about our top performances. You can visit our cases by clicking on this link.
10. What is your pricing model or how do you charge for services?
We do not charge our hours, we charge for the value we bring. In branding projects we ask for a fixed fee. This fixed fee is customized, because all branding projects are different in size. Most branding projects are within a price range from €5.000,- up to €30.000,- (ex. website).
Most projects in digital marketing and content creation are charged monthly. We offer advertising, search engine optimization, social media, copywriting and PR on a month-to-month basis. Most of these projects are within a price range from €500,- up to €3.000 per month (ex. advertising budget).
11. Does your agency use AI for content creation?
As an agency, we do not feel a threat from AI. And we certainly do not use it to standardize the deliverables from our projects. We believe in value creation that’s pure and as real as your brand is. That’s why we still use a lot of manual movements throughout our creations for branding, digital marketing and content. However, if AI can be used to optimize our process or to make the end result better, we will surely embrace it as a helpful tool.
12. How can your agency help me grow my business and make more profit?
Signa is a branding agency that builds and grows tomorrow’s brands. The result of our branding, digital and content services is that we generate brand value, digital growth and demand. In the short-term, our digital marketing activities will lead to more leads. But more importantly, in the long-term your brand awareness will raise and will attract projects, customers, employees, investors, suppliers and partners. The long-term goals will always be a growing business with growing net profits.
13. Can your agency help me increase my network and use LinkedIn more effectively?
LinkedIn is a vital social media platform for most businesses to show their digital face. As an agency we have the best strategies and the newest insights to grow your brand awareness and increase your social network on LinkedIn. If we manage your social media accounts, we focus on generating demand and booking results on increased impressions, interactions, followers and connections. Earlier we wrote an article about our secret sauce we use for LinkedIn. Curious? Click here to read and learn more.
14. Why should I invest in the branding of my business?
Spot on. You may be wondering why branding is so important in 2023. The truth is, branding has always been a vital part of business, but it may be more important now than ever before. With social media and other digital channels, consumers are exposed to more brands than ever before. For example, 80% of the buying decisions are made online. Insane, right? This means that it’s essential to create a unique identity for your business that sets you apart from your competitors.
But branding isn’t just about logos and colors. It’s about the entire identity of your business, from your values and personality to the way you interact with your customers. A strong brand can help you build trust and loyalty with your customers, and make it easier to attract new ones.
In 2023, there are several branding statistics that you should pay attention to. For example, 88% of consumers say that authenticity is a key factor when deciding what brands they like and support. Additionally, customer service can help your brand stand out from the crowd. By focusing on these key areas and building a strong brand, you can differentiate yourself from your competitors, build trust with your customers, and create a lasting legacy for your business.
Curious how the process of a rebranding looks like if you work with a branding agency? Click here to read more about this.
And there’s more!
In order to keep track of the questions we got asked more recently and our updated answers on these questions, we built a FAQ page. On this page we update our frequently asked questions and the answers on a monthly basis. Please visit this page for more information
Want to know more about us?
Learn more about our agency in person. You can ring us anytime and ask all of your questions. You can also click on this link and set up an appointment with us. The choice is yours!