The start is a solid strategy for your brand. One to grow with. Multiple brainstorms determine the mission, vision and core values of your brand. Followed by the strategical positioning: who are your ideal customers, whom do you compete against and what makes you different? This base will lead to a unique pay-off, brand promise and slogans for your campaigns.
Brands interact with human beings. Together we formulate the DNA of your company and work on a unique brand story. To be told to customers, employees, partners, investors and stakeholders. We use brand archetypes to give expression on your brand story. You have the brand, we connect it to your audience.
The name, the logo, the colors and sometimes even the tune. We connect all aspects of the design on the strategy and identity. This way we assist your audience in connecting to your brand. They see it, they feel it, they hear it. And sometimes… They even smell it.
This is how we work
First we would like to meet you and know more about your brand. Then we suggest to plan brainstorm sessions to dive a little deeper into your business, your customers, the market landscape and your brand. After that, our creative brain is maximized and ready to rock. Together we work towards your strategy, identity and design. We work until your brand is absolute.